Smood is a portmanteau (a word made by blending two words together) of Skin and Mood — because we believe skincare should always be in tune with how your skin is feeling.

Our philosophy is simple: listen to your skin’s mood. Too often, people use the same routine every day without really checking in on what their skin actually needs. Is your skin dry and flaky? That’s probably not the time for a strong exfoliator. Feeling extra oily? Skip the heavy cream and try something lightweight and balancing instead. Breaking out like crazy? Don’t pile on ten harsh acne products — soothe the irritation first.

Skincare isn’t one-size-fits-all, and it shouldn’t be one-routine-fits-every-day either. Smood is here to help you treat your skin with the same attention and care you’d give to your own emotions — with balance, intuition, and the right support when it’s needed most.